KYB Americas Announces New Quarterly e-Learning Newsletter

KYB Americas Corp. is proud to announce the release of the first ever KYB Ride Control Expert Series e-learning newsletter.  The newsletter is a key support component of KYB’s industry leading Certified Ride Control Center Program and is intended to broaden the communication link between KYB and professional automotive service providers across the U.S. and Canada.  In addition to offering tips and advice on successful ride control sales methods at the service counter, the newsletter gives service providers a forum for ride control technical topics, as well as an insight into KYB’s OEA manufacturing processes.

To receive the Ride Control Expert Series newsletter, service providers must be a member of KYB’s Certified Ride Control Center Program. The newsletter provides an exclusive channel for top level service providers to receive ride control information, training, and news not available anywhere else.

“This e-learning initiative was born out of a desire of both KYB and service providers to provide relevant technical, marketing, and sales training information,” said KYB’s Director of Marketing and Training Mac McGovern. “It’s vital for our marketing and training departments to have direct contact with the people throwing the box away to support their success.”

The e-learning newsletter as a component of the Certified Ride Control Center Program was also well received by some of KYB’s distribution customers.  “The real advantage of the KYB program are the education and training materials,” said XL Parts VP of Marketing Robert Roos. “We all know that suspension is an undersold category and the KYB Certified Ride Control Center can help earn more business for our customers.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Registers New Trademark

KYB Americas Corp, as recognized by the United States Patent and Trademark Office, has secured an official trademark for Original Equipment for the Aftermarket.

The trademark was pursued to serve as additional branding to the KYB family of products in the North American aftermarket.  KYB has a long history as one of the largest manufacturers of original equipment shocks and struts.  This trademarked logo represents KYB’s commitment to incorporate the same manufacturing principles and quality into our aftermarket products as we do for our OEM products.

“At KYB, manufacturing the very best products for our customers is at the heart of what we do,” said KYB Vice President Mike Fiorito.  “We believe the Original Equipment for the Aftermarket trademark better defines KYB’s product strategy and provides our customers with a distinct advantage in the ride control market.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Launches New Stability Control & Sales Training Program

KYB Americas Corp launched a new comprehensive Stability Control and Sales Training program for service providers.  In part, because the rapid increase of strut-equipped vehicles and the higher cost of replacing them has made it more difficult for the service provider to earn the sale.  Training includes; shock & strut technical information, how to evaluate shock and strut performance, and how to easily communicate the purpose and value of maintaining vehicle-designed ride control performance to their customers.

Stability Control and Sales Training programs are administered by qualified KYB Ride Control Specialists in live classroom sessions or interactive online webinars in the U.S. and Canada.  At the end of the program, attendees can expect to have a better understanding of the true purpose of shocks and struts, a belief in the value of maintaining vehicle-designed control, and communication techniques to explain these important points to the motorist.

“As a manufacturer, it’s vital to consider the knowledge and training needs of our distribution and service provider customers,” said KYB Director of Marketing & Training Mac McGovern.  “We spearheaded our Stability Control and Sales Training program to supplement KYB’s superior product, with knowledge and communication tools the service provider can use to create sales opportunities in their shop.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.