KYB Americas Announces Expanded Strut-Plus Coverage

KYB Americas Corp. is excited to announce the release of expanded coverage for their popular complete strut assembly lineup: Strut-Plus.  With the addition of these new part numbers, Strut-Plus now covers over 70 million vehicles on the road today, including the most popular late model Toyota, Ford, Honda, GM, and Chrysler applications.

First introduced in 2008, the KYB Strut-Plus is widely recognized as the highest quality performance-restoring complete strut assembly available anywhere in the world. Since its launch, the Strut-Plus lineup has grown significantly by adding vehicle and corner-specific part numbers that help restore original equipment designed performance.

“With all the various components involved in manufacturing complete assemblies, it was even more important for us to integrate the same OE procedures and processes we apply to our traditional products into our complete assemblies,” said KYB Americas Product Manager Tim Oldiges.  “Our entire product team is dedicated to making sure we manufacture the highest quality ride control products our customers can go to market with… The success of this Strut-Plus lineup expansion is a direct reflection of that.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Launches New Website

KYB Americas Corp, a world class manufacturer of ride control products, is proud to announce the release of a new and improved kyb.com website.  The site was designed to provide visitors with important ride control information that will help the motorist and auto care industry professionals alike.

Visitors have the ability to index any page of information right from the home page.  Also on the home page is a “The More You Know… The Safer You Drive” themed video section.  These three videos provide valuable video content on the main questions people are asking about shocks and struts.  Visitors will also find the KYB fan zone that includes social media links, cell phone, tablet and pc wallpapers and the ability to communicate their KYB Story. The site will receive ongoing updates and design enhancements to better serve KYB’s online interaction.

“We took a close look at how people were using our site and from what devices,” said KYB Marketing Manager Kyle Freund. “We realized that drastic changes needed to be made to the structure of our site and how we prioritize the information people were searching for.  Whether it is a consumer on a cell phone in a coffee shop, or a technician on a tablet, we wanted our site to serve as the online information center for anybody seeking information on ride control,”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Co-Man Vendor of the Year by Federated Auto Parts

Federated Auto Parts recently awarded KYB Americas as the “2013 Co-Man Vendor of the Year” at Federated’s Annual Meeting in Phoenix, Ariz. This is the third time KYB Americas has been recognized with this award.

“KYB earned our Co-Man Vendor of the Year award by demonstrating exceptional performance and doing their part day in and day out to make sure our Co-Man operation runs smoothly and efficiently. We want to thank the entire KYB team for going the extra mile for the Federated membership,” said Rusty Bishop, CEO of Federated Auto Parts.

“It is tremendously rewarding to be recognized by Federated Auto Parts again as their 2013 Co-Man Vendor of the Year. The KYB team as a whole is fully dedicated to providing the best support and superior product quality to the Federated Group,” commented KYB Vice President Mike Fiorito. “To win this award three times means a lot to the KYB Team and reaffirms our commitments to strive to be our customers #1 supplier.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Announces $40 for 4 Motorist Promotion

KYB Americas Corp. – During March and April, KYB Americas will offer motorists $40.00 via a mail-in-rebate with a single purchase of any four KYB shocks and struts. The KYB $40 for 4 promotion will be available at participating automotive service providers and automotive parts retail locations across the U.S., Puerto Rico and Canada.

“We’re really excited about offering this rebate to motorists,” said KYB Americas Marketing Manager Kyle Freund. “It’s critical that a vehicles ride control components be maintained and the $40 for 4 promotion gives motorists an unprecedented rebate for KYB’s Original Equipment for the Aftermarket shocks and struts.”

KYB shocks and struts have long been recognized as the ride control solution of choice among new vehicle manufacturers and top automotive service professionals around the world.  Based on the desired performance of the motorist, KYB offers products that are built to either help restore the vehicle’s original control & handling or increase performance above the original design.

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Announces New Quarterly e-Learning Newsletter

KYB Americas Corp. is proud to announce the release of the first ever KYB Ride Control Expert Series e-learning newsletter.  The newsletter is a key support component of KYB’s industry leading Certified Ride Control Center Program and is intended to broaden the communication link between KYB and professional automotive service providers across the U.S. and Canada.  In addition to offering tips and advice on successful ride control sales methods at the service counter, the newsletter gives service providers a forum for ride control technical topics, as well as an insight into KYB’s OEA manufacturing processes.

To receive the Ride Control Expert Series newsletter, service providers must be a member of KYB’s Certified Ride Control Center Program. The newsletter provides an exclusive channel for top level service providers to receive ride control information, training, and news not available anywhere else.

“This e-learning initiative was born out of a desire of both KYB and service providers to provide relevant technical, marketing, and sales training information,” said KYB’s Director of Marketing and Training Mac McGovern. “It’s vital for our marketing and training departments to have direct contact with the people throwing the box away to support their success.”

The e-learning newsletter as a component of the Certified Ride Control Center Program was also well received by some of KYB’s distribution customers.  “The real advantage of the KYB program are the education and training materials,” said XL Parts VP of Marketing Robert Roos. “We all know that suspension is an undersold category and the KYB Certified Ride Control Center can help earn more business for our customers.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Registers New Trademark

KYB Americas Corp, as recognized by the United States Patent and Trademark Office, has secured an official trademark for Original Equipment for the Aftermarket.

The trademark was pursued to serve as additional branding to the KYB family of products in the North American aftermarket.  KYB has a long history as one of the largest manufacturers of original equipment shocks and struts.  This trademarked logo represents KYB’s commitment to incorporate the same manufacturing principles and quality into our aftermarket products as we do for our OEM products.

“At KYB, manufacturing the very best products for our customers is at the heart of what we do,” said KYB Vice President Mike Fiorito.  “We believe the Original Equipment for the Aftermarket trademark better defines KYB’s product strategy and provides our customers with a distinct advantage in the ride control market.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Launches New Stability Control & Sales Training Program

KYB Americas Corp launched a new comprehensive Stability Control and Sales Training program for service providers.  In part, because the rapid increase of strut-equipped vehicles and the higher cost of replacing them has made it more difficult for the service provider to earn the sale.  Training includes; shock & strut technical information, how to evaluate shock and strut performance, and how to easily communicate the purpose and value of maintaining vehicle-designed ride control performance to their customers.

Stability Control and Sales Training programs are administered by qualified KYB Ride Control Specialists in live classroom sessions or interactive online webinars in the U.S. and Canada.  At the end of the program, attendees can expect to have a better understanding of the true purpose of shocks and struts, a belief in the value of maintaining vehicle-designed control, and communication techniques to explain these important points to the motorist.

“As a manufacturer, it’s vital to consider the knowledge and training needs of our distribution and service provider customers,” said KYB Director of Marketing & Training Mac McGovern.  “We spearheaded our Stability Control and Sales Training program to supplement KYB’s superior product, with knowledge and communication tools the service provider can use to create sales opportunities in their shop.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.