KYB Unveils New Road Testing App and Updated Website

KYB has recently launched a new road testing app and updated kyb.com. KYB is utilizing technology to achieve three objectives. First, train service professionals on how to determine if shocks should be replaced. Second, provide better information to consumers on the condition of the vehicle. Finally, help the consumer decide which replacement shock is the best choice for their needs.
The KYB Road Testing App helps service providers start a conversation about shocks and struts with their customer. Shocks and struts are an under sold category because technicians lack a good way to rate wear and service writers don’t have enough information or facts to recommend the sale with confidence. The app addresses those issues and can even send Vehicle Condition Reports directly to the customer’s phone or email address. The KYB Road Testing App can be downloaded at no charge and is available for Apple and Android devices
More consumers are researching auto parts before a purchase is made. To help consumers make better, more informed decisions, KYB has updated kyb.com to be more consumer friendly. The site includes new videos, simple graphic icons that describe the purpose of each product, electronic catalogs by product category, and 360-degree product images.
KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

Feel and Believe with KYB

KYB’s popular consumer rebate promotion, “Feeling is Believing” returns this fall. Running through August and September, “Feeling is Believing” offers the motorist a rebate up to $100 when they choose to maintain their vehicle with KYB products. For 2019, KYB is also proud to announce the addition of “Earn With KYB” to the promotion calendar. “Earn With KYB” gives service providers another great reason to recommend KYB products, they will earn $10 on every set of four KYB shocks or struts installed during August and September.

“Feeling is Believing” is designed to make it easier for motorists to feel the improvement to vehicle control and stability that KYB products provide. Motorists can earn $25 for purchasing sets of four KYB shocks, or two shocks and two struts. $50 can be earned for sets of four KYB struts, or two KYB Strut-Plus units with two shocks or struts. Finally, $100 cards will be mailed out for those consumers who purchase four KYB Strut-Plus units. For additional information, please visit www.kyb.com/save.

“Earn With KYB” is brand new, and can be coupled with “Feeling is Believing” to help ensure more vehicles on the road have the handling and control they are capable of. Service providers can log their sales online and at the conclusion of the promotion, they will be sent a Mastercard® gift card. Additional details for “Earn with KYB” can be found at KYB.com/earn. “Feeling is Believing” and “Earn With KYB” are open to consumers and service providers in the US and Canada.

“Feeling is Believing’ has become a recognized staple of our National Promotional Calendar, and while we still believe it is important to reward the motorist, we wanted to add an element to reward and recognize service professionals for supporting us.” stated KYB Director of Marketing and Product, Aaron Shaffer.

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Announces Expanded Truck/SUV Monotube Coverage

KYB Americas Corp. recently announced the expansion to its already robust coverage of the growing Truck, SUV and Crossover market.  The expansion includes growth in the twin-tube Excel-G and Strut-Plus lineups as well as additions to KYB’s popular monotube lines of Gas-a-Just and MonoMax

Inclusions to KYB’s already industry leading coverage for monotube shocks and struts include applications for half and three quarter ton domestic and import trucks and SUV applications as well.

“The growth of our coverage for the truck and SUV market in North America is vital to the overall success of the KYB brand”, KYB Product Manager Tim Oldiges commented “Listening to our customers is paramount to what we include in our product lineup when it comes to the truck market.  When we announce a coverage expansion, particularly in our Gas-a-Just or MonoMax lineups, it is our customers who have spoken up about the benefits of having an upgraded KYB unit to help the vehicle.  We feel strongly this recent expansion will provide increased sales for our distribution partners.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Launches New eCatalog

KYB Americas Corp. recently introduced a new shock & strut eCatalog that will make precise vehicle application lookups with ease. By utilizing advanced intuitive technology and newly applied data points, users will be able to zero in on correct product choices without the hassle of sifting through excessive vehicle variables.

In addition to more effective lookups, KYB’s new eCatalog also displays product purposes, key features and benefits, images and informative videos. Users will be able to make quick and accurate product selection choices. To help users identify correct strut choices, KYB is also adding 360 degree product images, standard tech bulletins, installation notes and product interchanges. The new KYB eCatalog is accessible form the home page at www.kyb.com

“We are always looking for ways to improve… and when it came to deciding on a direction for our new eCatalog, it was important to us that we create a more user-friendly way of navigating complicated part look-ups.”, KYB Technical Supervisor Troy Horn commented “We’re in an age that demands we better serve and better deliver information to all levels in the supply chain and the consumer.  We set out to create an eCatalog that would make it easy for anybody to look up our parts and be absolutely certain they have selected the part that will suit their needs.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Announces Two Key Hires

KYB Americas Corp. recently announced the hiring of two key sales positions. The announcement was made recently by Mike Fiorito from KYB’s Aftermarket headquarters in Greenwood, Indiana.

Sal Fabela is a new Territory Sales Manager in the Dallas/Ft. Worth area covering portions of the Central U.S.  servicing key KYB channel partners. Sal earned a Bachelor of Science degree with Honors in Marketing and Economics and a Master of Business Administration from Northern Illinois University. Sal is also an active member of the National Society of Hispanic MBA’s. An industry veteran prior to KYB, Sal spent the last four years with Robert Bosch LLC as a Demand Planner and Sales Analyst.

 

Craig Bussey is a new Territory Sales Manager covering portions of the Northwestern U.S..  Craig most recently served as a Workshop Field Sales Specialist for Robert Bosch LLC in the Dallas, TX market, was Tour Manager of a 16 state Bosch Tech Tour campaign. Craig earned a Bachelor of University Studies degree from the University of New Mexico but is a Certified Emergency Medical Technician., Craig has also been a Health Care Case Manager and taught English at a middle school in Busan, South Korea.

“We are excited to announce two new key hires in crucial markets for KYB,” KYB Vice President Mike Fiorito commented “Sal and Craig come to us with diverse but experienced backgrounds that will help propel KYB sales in their markets.  Sal will be taking over for industry legend Bob Gibson who recently retired from many years of service to KYB. We feel strongly that Sal has the skillsets to provide exceptional service to our distribution and sales channel partners. Craig comes to us with several years of experience in high activity roles in the aftermarket.  We are pleased at his eagerness to jump right in and help KYB service customers and achieve sales targets in a critical KYB territory”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Receives Federated Marketing Vendor of the Year for the Second Year in a Row

KYB Americas Corp. is proud to announce that Federated Auto Parts awarded KYB their 2016 Marketing Vendor of the Year Award. The announcement was made at the Federated National Meeting in Kauai, Hawaii.  This is the second year in a row KYB has received Marketing Vendor of the Year and the third overall in 4 years.

“Federated is proud to recognize KYB again this year for outstanding marketing support,” said Rusty Bishop, CEO of Federated Auto Parts.,” said Rusty Bishop, CEO of Federated Auto Parts. “Marketing has never been more important as we work to communicate and differentiate the quality brand name parts we sell. Our members appreciate strong marketing programs that increase value and acceptance. KYB has excelled in this area, becoming a leader in the ride control category. We are proud to be associated with their fine company and congratulate the entire KYB team.”

“Our entire team works to provide the best opportunities for our distribution partners to be successful and grow sales in the ride control category,” said KYB Director of Marketing Mac McGovern.  “On top of being some of the most involved and creative people in the industry, the team at Federated is constant in their desire to bring new ideas and projects to the table that can help each other grow.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

Popular Parts Professional KYB Mount-Up Promotion to Conclude in June

KYB Americas Corp. is offering Parts Professionals an opportunity to earn up to $450 on a Visa Prepaid Card during the popular KYB Mount-Up Promotion.  During May and June Parts Counter Professionals can earn cash on a Visa Prepaid card for sales of KYB Mounts, Struts, and KYB Strut-Plus Complete Strut Assemblies.  Specifically $5 for each pair of KYB Mounts, $10 for each Pair of KYB Mounts and matching Struts, and lastly $25 for each pair of KYB Strut-Plus. This is the 5th year of the KYB Mount-Up promotion. The promotion has seen double digit participation growth in each year.

“The KYB Mount-Up Promotion allows us to work directly with our distribution partner teams and provides an incentive to help their customers to provide a better solution for their ride control needs,” commented KYB Marketing Manager Kyle Freund.  “Whether the motorist chooses a combination of a KYB Mount and Strut or a KYB Strut-Plus complete assembly, these products are specifically designed to restore the original handling and control capabilities of their vehicle.”

The KYB Strut-Plus is the highest quality premium strut assembly available anywhere in the world. Every component in a complete strut assembly is critical to its overall performance:  That’s why the KYB Strut-Plus only includes OE or better components.

KYB Strut Mounts are designed to optimize suspension and steering performance.  They also reduce road noises and vibrations.  KYB Strut Mounts are built with design and quality that matches or exceeds OE Quality.

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Receives Federated Marketing Vendor of the Year

 

KYB Americas Corp. is proud to announce that Federated Auto Parts awarded KYB their 2015 Marketing Vendor of the Year Award. The announcement was made at the Federated National Meeting in Phoenix, Arizona.  The award represents KYB’s commitment to providing Marketing plans and programs that can be applied throughout the distribution channel.

“We are proud to recognize KYB as the 2015 Marketing Vendor of the Year.  Their extraordinary performance in marketing KYB products and services are important to the Federated members success,” said Rusty Bishop, CEO of Federated Auto Parts. “As a group, Federated suppliers are well positioned for success, supplying quality brand name parts and excellent service to our members. KYB has proven they are the best of the best. They embrace change and respect tradition, turning industry challenges into growth opportunities.  We are very proud to present them this prestigious and well deserved award”

“The Marketing Team at KYB works diligently to provide the best marketing and training initiatives that help our partners create more sales opportunities,” said KYB Director of Marketing Mac McGovern.  “It’s really amazing to work with a team like Federated that is willing to collaborate and propose ideas that will help their team have successful implementations. We are grateful to have a partner like Federated.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Americas Corp. Receives Altrom Group’s Supplier of the Year Award

KYB Americas Corp. is proud to announce that the Altrom Group presented KYB with their 2015 Supplier of the Year Award. The announcement was made at the Altrom Group’s North American Sales Summit in Seattle, WA.  The award is presented annually to the company that excels in several metrics that include sales, product availability, teamwork, marketing materials and overall experience.

“Each year and especially this past year KYB has provided Altrom with remarkable customer service, support, and overall has made doing business with them simple and easy” says Matt Millen, Marketing Manager for Altrom. “ KYB’s team has created countless sales and marketing promotions this past year and the growth we have seen is a direct reflection of their effort and enthusiasm”

“We continually strive to improve our valued partnership with the Altrom Group and we are honored to be presented with this great award,” commented KYB Vice President Mike Fiorito.  “KYB’s business is dependent on growth with iconic distribution companies like Altrom. This award points to the strategic collaboration, commitment and hard work of the entire KYB Team.”

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

KYB Recognized with APA Manufacturer of Choice Award

KYB Americas Corp. is proud to announce that Automotive Parts Associates (APA) presented KYB with their 2016 Headquarters Manufacturer of Choice Award. The announcement was made at APA’s 35th Annual Conference in Orlando, FL. This award recognizes KYB for having the fastest turnaround time from application of part to product availability, ease of doing business and responsiveness to member and APA headquarters needs.

“KYB was recognized with this award for their very meaningful partnership with APA.  KYB provides great support to APA and our shareholders and we appreciate everything from their high quality products to their exceptional service.”  said Gary Martin, President & CEO of Automotive Parts Associates, Inc.

KYB Corporation is a $4 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is a world leading supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.