Press Release
March 11 2009 KYB Awarded “Marketing Partner of the Year”by Automotive Parts Associates
APA Award
ADDISON, Illinois March 11, 2009 KYB was recently honored as the “Marketing Partner of the Year” by Automotive Parts Associates (APA) during their 28th annual conference in Phoenix AZ.
APA Treasurer and North Hollywood Auto Parts President Bob Miller stated, “KYB’s Ride Control Solutions initiative has had a substantial impact on shock and strut sales for both North Hollywood Auto Parts as well as many other APA members.” Miller went on to add, “KYB’s inventory management tools, flexible promotions and full support of APA’s national marketing programs were also large contributing factors to receiving this award.”
KYB’s National Sales Director Paul Kratzer accepted the award and stated, “We have developed Ride Control Solutions to help service providers understand the value of selling shocks and struts as maintenance items. Ride Control Solutions allows the Service Writer to present the motorist with enough facts to justify the sale and gives them the confidence and support to close the sale.” Kratzer also added, “2008 was a record year for KYB with APA. We look forward to continuing our partnership with APA by working together with both ongoing training and key promotions to increase sales with our service provider customers.”
KYB Corporation is a $3.8 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.
For Further Product Information, Contact:
Aaron Shaffer, KYB America, LLC
630.620.5555 • marketing@kyb.com